Have you ever wondered why your business is stuck at square one? Despite your earnest efforts, it doesn’t seem to flourish. Most companies struggle with customer retention and increasing their conversion rates. They do not know how to personalize their content for boosted sales. Luckily, technology has taken root in every technical sector. Several content personalization techniques have been introduced to improve the economy. Statistically, 72% of customers feel satisfied when they interact with personalized messages. If your target audience resonates with your business goals, success shall come to you sooner than expected. 10Tech understands customer needs and wants and offers personalized content strategies to increase your sales.
How to boost conversion rates with personalization?
Digitization has changed the way we perceive content. Remember how we used to receive greeting cards from our relatives with handwritten notes? That feeling of joy was indescribable. Therefore, customers want to feel the same when they interact with your brand. That feeling of ‘connection and relatability’ is the key to boost conversion rates with personalization. What’s more, brands should understand customer feelings and create strategies accordingly. You can send promotional emails if your company is offering discounts which may attract older customers who went dormant. Moreover, an online ad with special offers or newer items also brings attention to your brand. Through conversion rate optimization (CRO), you can land more clicks and persuade potential customers to choose your brand. Content personalization also increases ROI through content distribution. You can reach more people in a smaller time frame and generate leads effectively. Centralize customer data for your team to have a clear view of customer profiles. This helps in setting up the target audience more efficiently. Customers want to be treated as individuals not numbers, which is why content journeys and SEO must always go hand in hand.
Why do businesses need personalized content strategies?
Brands must be fully aware of their audience’s needs and wants. Their order history, likes and dislikes, interests, search history, etc. Content personalization helps businesses pinpoint customer demands and showcase trending items only. Moreover, first-time visitors find it hard to choose a product especially when the brand is new. Creating a personalized user experience helps customers select their desired product and improves your ratings. What’s more, older customers are often hooked on the same item and they don’t want to waste time searching for it. Personalizing their search history and past orders helps them reselect the item and get it delivered instantly. Adding filters for separate categories is a great way to improve conversion with custom content. Besides real-time interaction, personalized content connects your brand to your audience.
List of content personalization techniques
Your brand is just a step away from meeting its goals. Optimize your sales with data-driven content personalization and increase conversion rates. Here are some strategies to turn visitors into potential leads.
Landing pages
Most landing pages are similar to the promotional email or message that customers receive. It is not a bad thing, however, it can get repetitive and boring to some customers. Use personalized content strategies like adding customer name, showcasing other featured products, and a unique text based on their search history. What’s more, offer a discount code to bring more leads and improve conversion rates. Intelligent wordplay boost conversion rates with personalization and enhances customer experience.
Product recommendations
Sometimes brands may suggest products that raise an eyebrow and create confusion. Customers may feel disconnected which can lead to a fallback for many brands. Insufficient data research is the prime reason companies face such a backlash. However, data-driven content personalization helped businesses suggest relevant products based on customers’ order history. Customers can rate recommendations and provide valuable feedback. They can also select items that they want to see in the future.
Interactive surveys
While historical data is important in conversion rate optimization (CRO), your brand must also be open to suggestions. Develop engaging questionnaires that resonate with customer interests. These questionnaires provide insights into upcoming demands and trends. Moreover, customers can enjoy a personalized user experience. Personalized content helps identify your grey areas and overcome them effectively.
Consistent follow-ups
Have trouble reaching your dormant audience? Brands lose customers due to inconsistent email marketing. Balancing newer emails with follow-up emails is crucial for customer retention. You cannot expect existing customers to visit your website daily. Follow-up emails improve conversion with custom content and engaging punchlines directed toward your customers. What’s more, customers may feel intrigued to learn more about your upcoming products through promotional emails and other products.
24/7 chat support
A friend in need is a friend indeed, this saying applies to digital tools as well. What if your customers want to know when you are restocking? Moreover, they may want to return an item but don’t know the protocol. Brands must offer personalized chat support that can solve pretty much every query. Besides personalized content journeys and SEO, 24/7 digital assistance helps customers feel heard and secure. Quick responses assist in solving urgent matters and earn customer trust. Customers appreciate brands that listen to their problems and solve them at their earliest convenience.
Have trouble reaching your target audience? 10Tech offers effective digital tools like content personalization that increase conversion rates and boost your sales. Lead your business to organic growth.
