Since its creation in 2010, Instagram reigns as one of the top social media platforms, with over 1.318 billion active users worldwide on the app. Just like accounts with millions of followers, you too can experience organic Instagram growth with the right plan. According to the Sprout Social Index, Instagram is among the “big three” social media platforms. Around 49% of consumers and 59% of marketers plan to use it in the next 12 months. It’s time to explore higher growth ideas for Instagram as you can’t ignore the platform’s key statistics.
Why you need organic Instagram growth
Instagram currently boasts 2 billion monthly active users, making it the fourth most used social media platform. Use the latest Instagram trends and you’ll develop the potential to exponentially expand your reach and boost Instagram followers. Right now, Instagram is the fifth most visited website worldwide. While its ranking in activity and usage may be lower than other platforms like Facebook and Twitter, Instagram is still one of the most popular social media apps.
Talk to the social media marketing team at 10Tech to understand which higher growth ideas would work for your Instagram profile. According to Insider Intelligence, Instagram generated $43.2 billion in ad revenue in 2022. Instagram’s 2022 ad revenue increased slightly from that in 2021 when the platform’s ad revenue amounted to $42.1 billion.Whether you boost Instagram posts or choose organic strategies, the race is on!
Higher growth ideas for Instagram
Instagram is a competitive area for influencers and businesses, but it has some amazing characteristics you can use to boost Instagram followers. Whether you’re promoting a business or trying to gain popularity as an influencer, study Instagram algorithm updates to make an effective Instagram marketing strategy.
Optimization with algorithm updates
To succeed on Instagram, you need to post the right content to stay relevant to current followers while bringing in new ones. Learning which kinds of posts work best for increasing your organic Instagram growth requires experimentation and optimization. Different ideas to promote your account have various purposes and results. When you use Instagram reels as ads and boost Instagram posts, it improves your brand visibility and raises brand awareness. Add creative stickers in Stories to attract and engage your audience. Boost Instagram followers by going for paid promotion to make your profile visible to a larger audience. Create partnerships with collaborative posts as it leads to greater viewership. Engage users with carousel posts that educate your audience, making them feel a sense of attachment towards you.
Boost Instagram followers for engagement
New influencers often make the mistake of buying fake followers on Instagram. While having a big follower count on your profile gives a good first impression, it’s easy to tell when an account has paid for fake followers. Among the worst high growth ideas for Instagram, buying fake followers is not profitable for your business in the long run. You must focus on followers, who are genuinely interested in your brand. Real followers like, share, and comment on your content. Followers who support your organic Instagram growth admire your content and provide a sense of purpose. Only your real followers are potential leads and convert into paying customers.Upgrade your Instagram marketing by concentrating on engagement, not the number of followers you have. Once you apply the correct strategies, your follower count starts rising at an organic pace. Raise brand awareness, build relationships, and get more customers to your business.
Consistent organic instagram growth
Maintaining an optimum post frequency, you’re more likely to improve your reach and engagement. Adam Mosseri, Instagram’s CEO, says that the best posting practice is to schedule 2 posts in your feed every week, and 2 Stories every day. Avoid posting 10 Stories on the same day at the same time and space out your Stories. One of the best higher growth ideas for Stories is to spread out your Instagram Stories evenly in the morning, mid-day, afternoon, evening, and night. Since Instagram prioritizes videos, Reels increase your engagement thanks to greater visibility. Instagram suggests that you post 5 to 7 Reels each week and boost Instagram post if you want. The recommended frequency for Instagram Lives is once a week, or once every two weeks. Spaced out Instagram Lives keep your relationship with your followers on the right path.
Increase Instagram followers organically
Growing your Instagram audience the organic way requires that you engage with your existing followers through different activities. You can organize competitions and giveaways that give your target audience an extra incentive to interact with your account and hit the “Follow” button. Boost Instagram followers by replying to comments and DMs. You can run Q/A sessions and polls in your Stories for more engagement. Keep in mind that your activity must be connected to your business and your audience’s interests. Use your brand name, tagline, colors, and logo to gain higher authority. The link in your Instagram Bio is important to your organic Instagram growth. The most popular Instagram accounts change the link in their Instagram Bio at least bi-weekly. The link in your Instagram Bio sends people to your latest or most popular content, promo codes, landing pages, and more.
Using native Instagram features
One thing that differentiates Instagram from other famous social media platforms is its diverse formats that come in handy to boost Instagram followers. Instagram’s content formats hold your users’ attention, allowing you to show the best aspects of your brand. Your Instagram feed should have photos and videos having the highest quality. Boost Instagram posts to increase your reach and don’t forget to add Alt Text. Stories represent short-form content that disappears within 24 hours. Trending music can increase your visibility in your niche. Reels, among the most-recommended higher growth ideas, are entertaining, but many show their work and skills through them. Reel Topics help you reach the right audience in your niche. Instagram Lives are real-time videos, which are perfect for tutorials.
Power of high-value content
Optimize your Instagram profile by defining your primary niche and sticking to your decision. Create valuable content that educates, influences, and entertains your audience to achieve organic Instagram growth. Content types include content that is educational, funny, inspirational, entertaining, or a combination of different styles. Your content must be useful, thoughtful, interactive, and engaging. Using the best camera angles and advanced video editing techniques are some of the most popular higher growth ideas. Consider the preferences of your target audience while planning your content, request feedback, and ask them what kind of content they want to see on your account.
Boost Instagram posts for more reach
Thanks to Meta ads, you can invest in Instagram marketing if you have the budget for it. The content of your ad carries great importance and you must include the preferences of your target audience in it to make your Meta ad campaign a success. You can boost Instagram followers with just one ad that has all the elements your audience is looking for. Either boost a post you’ve already made or create a brand new one. Instagram allows you to set the goals of your ad such as getting website traffic, profile visits, or direct messages. Meta ads are some of the best higher growth ideas for Instagram and you can expect high return on investment by optimizing your ad campaign.
Attracting Instagram followers has gotten complicated due to the competitiveness on social media. You need to optimize your account, post high-value content, and improve scheduling for consistent organic Instagram growth and combine this strategy with Instagram ads for better results.
